SYNDROME

« SYNDROME » - Fashion Brand - Video Project Mission Title: "SYNDROME - Brand Identity Design & Art Direction + Music Management for an Asian Fashion New Brand" Overview: "SYNDROME" is an emerging brand in the Asian fashion scene, known for its unique blend of traditional and contemporary styles. The project involved establishing a strong brand identity and artistic direction to position "SYNDROME" as a distinctive and influential player in the fashion industry. Role and Contributions: As the Brand Identity Designer and Art Director for "SYNDROME," my responsibilities included: * Brand Identity Creation: Developing a brand identity that reflects "SYNDROME's" fusion of Asian heritage with modern fashion trends, ensuring it resonates with a diverse audience. * Artistic Strategy: Crafting a comprehensive artistic strategy that encompasses all visual elements, from logo design to marketing materials, aligning with the brand's unique aesthetic. * Collaborative Leadership: Working closely with fashion designers, photographers, and marketing teams to ensure a consistent and compelling brand image across all platforms. * Innovative Design: Introducing innovative design elements that highlight "SYNDROME's" unique position in the Asian fashion market, enhancing its appeal to both local and international audiences. Objective and Impact: The goal was to establish "SYNDROME" as a groundbreaking fashion brand that seamlessly blends Asian influences with contemporary design. The project aimed to attract fashion-forward individuals and make a lasting impression in the competitive fashion industry. Conclusion: This role showcased my expertise in creating a distinctive brand identity and directing art that captures the essence of a new fashion brand. It highlights my ability to combine traditional elements with modern design, setting "SYNDROME" apart in the Asian fashion landscape. @rafaelnespereira @______maia @kennyokagaki @piergagne @spencercotton @theomarielle @matijagabrilo @lu_ @etappkyle